For small businesses
Every guest walks in as a regular.
Restaurants, boutique hotels, salons, therapists, trainers — the businesses where remembering is the entire point. Pref gives your customers a way to share their preferences with you in seconds, so you can skip the intake form and get straight to the good stuff.
The difference between a good service business and a great one is usually memory. The waiter who knows your usual. The stylist who remembers you hate it when scissors touch your ears. The hotel that already has the oat milk stocked when you arrive.
Pref is the preferences layer your business doesn't have to build. Customers share their preferences from their phone — dietary restrictions, access needs, sensory preferences, the name their spouse actually goes by — and you look them up before the visit. No clipboard intake, no CRM to maintain, no awkward “remind me again?” at the door.
What Pref does for you
Skip the intake form
New customer? Ask for their Pref share link instead of a clipboard. You get the preferences that matter for your service — dietary, accessibility, comms — pre-populated and portable.
Make regulars out of first-timers
When a guest shares their preferences in advance, you can prep. Oat milk stocked. Accessibility entrance unlocked. Allergen-free station cleaned. It reads as thoughtfulness, not effort.
Customer-owned, not creepy
The customer controls what they share and can revoke your access any time. You get the signal you need without the storage, liability, or privacy optics of a CRM full of health data.
Keep reading
More from the Pref blog
Field guides on hospitality, memory, and the little things that make great service great. Our business-specific pillar is in progress — for now, the hospitality writing is the closest fit.
Read the blogCommon questions
- How does a customer share their preferences with my business?
- Customers create a share link in the Pref app and send it to your business over text, email, or by scanning a QR code. You open the link in any browser — no staff app needed — and see the preferences they chose to share with hosts.
- Do I need to buy software or install anything?
- Not for the basics. A browser and a way to receive the link (text, email, QR) is enough. A staff-facing business plan with multi-user shared notes and guest lookup by phone number is in development — reach out at hello@prefpref.com if you want early access.
- Is this HIPAA-compliant if a customer shares a medical preference?
- Pref is not a HIPAA-covered platform — we're a consumer app for everyday preferences, not a medical records system. Customers can choose to share medical preferences with you, but if you're a healthcare provider with HIPAA obligations, treat Pref-sourced info the same way you'd treat a customer's verbal mention: as a useful signal, not as a medical record.
- Can I respond back with my business's own preferences?
- Yes — a bidirectional share feature (your restaurant's allergen handling, your hotel's accessibility facts, your salon's house rules) is in development and will ship with the business plan.
Ready to stop guessing?
Pref takes ~90 seconds to set up. Pina the pineapple walks you through ~12 questions and you're done — ready to share with anyone who asks.
